Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.Read More
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.Read More
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.Read More
As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.Read More
Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.Read More
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”Read More
A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.Read More
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