Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Entrepreneurs, businesses, and institutions are increasingly fearful about not being able to keep up with competitors’ approaches to innovation.
As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
To simplify daily life, people are shedding their excess “stuff,” seeking pared-down experiences and even ways to unclutter their digital identities.
A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.
As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.
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