Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Purposeful Profit

Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.

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Good Speed

The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.

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Overwealthy

Growing income inequality is leading to more guilt among the affluent, and inspiring them to seek more ways to give back.

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Enterprise Empathy

Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.

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Reimagining Charity

Brands and entrepreneurs are creating innovative new models for giving back.

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App-ification of the Web

Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.

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Crowdsourced Innovation

Brands are turning to crowdsourced platforms to collect ideas from consumers.

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Visualized Data

New design and visualization tools are helping brands simplify and communicate complex data. 

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Rise of Curation

Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.

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