Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Purposeful Profit
Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.
Read MoreUngendering
Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.
Read MoreGood Speed
The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.
Read MoreHuman Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Read MoreManipulated Outrage
New tools in media and advertising make it easier for brands and organizations to manipulate people’s emotions, incite rage and elicit strong reactions for their benefit.
Read MoreLightspeed Learning
The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun.
Read MoreData Pollution
Organizations are facing the challenge of finding and investing in the tools that help them draw actionable, practical insight out of data that can mislead as easily as it informs.
Read MorePredictive Protection
Organizations are designing smarter connected products, services and features that provide safety, boost our health, and protect our environment through anticipating our needs.
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