Non-Obvious^TM Trend Collection

Protective Tech

As we rely on predictive technology to make the world safer and life more convenient, we struggle with the privacy trade-offs required to make it work.

Human Mode

Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.

Touchworthy

Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..

Approachable Luxury

Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.

Human Mode

Thanks to automation, people crave experiences, advice, and services delivered by actual humans.

Brand Stand

Reacting to a polarized media atmosphere, more brands feel compelled to take a stand and highlight their core values rather than try to be all things to all people.

Backstorytelling

Organizations are using the power of stories to share and transmit relatable missions and values that generate and solidify customer loyalty.

Overtargeting

Lured by the promise of Big Data, organizations sometimes segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.

Enlightened Consumption

Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest.