Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Corporate Humanism
As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.
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Culting of Retail
Online retailers who offer a unique user experience inspire brand loyalty.
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Addictive Randomness
Creating “random” or unexpected content creates more engaging consumer experiences.
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Brutal Transparency
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
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Visualized Data
New design and visualization tools are helping brands simplify and communicate complex data.
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Rise of Curation
Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.
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