Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Fad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
Read MoreExtreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Read MoreStrategic Spectacle
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Read MoreMuddled Masculinity
The rising empowerment of women and reevaluation of the concept of gender itself are causing widespread confusion and angst about what it means to be a man today.
Read MoreSide Quirks
A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.
Read MoreApproachable Luxury
Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.
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