Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
The growing ubiquity of data raises big questions about how it is used, who should own and profit from it, and how it may be biased or flawed.Read More
In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.Read More
As individualism grows globally, people are carefully cultivating how they are perceived, living authentically and chasing stardom.Read More
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.Read More
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.Read More
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.Read More
As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.Read More
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