Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

Filter By:

Data Abundance

The growing ubiquity of data raises big questions about how it is used, who should own and profit from it, and how it may be biased or flawed.

Read More

Attention Wealth

In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.

Read More

Revivalism

Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.

Read More
Non-Obvious Megatrend - Amplified Identity

Amplified Identity

As individualism grows globally, people are carefully cultivating how they are perceived, living authentically and chasing stardom.

Read More

Passive Loyalty

A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.

Read More

Deliberate Downgrading

As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.

Read More

Enterprise Empathy

Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.

Read More

Robot Renaissance

As robots’ utility moves into the home and the workplace, they are being given more human-like interfaces, and even micro-personalities.

Read More

B2Beyond Marketing

To simplify daily life, people are shedding their excess “stuff,” seeking pared-down experiences and even ways to unclutter their digital identities.

Read More
Group 2
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.

YellowBalloonTransparent_HighRes

Contact

Have a Question or Inquiry?

All emails will get a response within 24 hours!

What Are You Contacting Us About*: