2018
Non-Obvious
How to Predict Trends and Win the Future
"In this edition of Non-Obvious, readers saw an upgraded interior layout from previous years with significant updates throughout the book. Some of the most popular trends from 2018’s report included “Truthing” (how we trust in face to face interactions more than any other type), “Brand Stand” (why consumers buy from brands who are unafraid share what they believe in), “Light-Speed Learning” (why we expect to be able to learn anything faster than ever) and “Manipulated Outrage” (what happens when a news media culture of outrage starts to define an individual’s identity).
This 2018 edition also featured more illustrations, color on the interior and updated trend icon imagery. Thanks in part to all the updates, as well as a concentrated effort to submit the book to industry awards, this edition won six major business book awards including being selected as a Finalist for the prestigious Leonard L. Berry Marketing Book Prize from the American Marketing Association."


Awards The Series Has Won...

Eric-Hoffer-Award-Seal-2021

ABA20_Gold_Winner

INDIE Book Award Transparent

Axiom Gold Medal

Readers Favorite

MEA Logo

Soundview-2020-BestBook-Badge-Gold-150x150

Eric-Hoffer-Award-Seal-2021

ABA20_Gold_Winner

INDIE Book Award Transparent

Axiom Gold Medal

Readers Favorite

MEA Logo

Soundview-2020-BestBook-Badge-Gold-150x150

INDIE Book Award Transparent

Summaries.com

Independent Press Award Transparent

AMA-Book-Prize_color

Eric hoffer award larger

CES Innovation Award

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INDIE Book Award Transparent

Summaries.com

Independent Press Award Transparent

AMA-Book-Prize_color

Eric hoffer award larger

CES Innovation Award

ippy_silvermedal_LR-transparent

Axiom silver medal badge - transparent

INDIE EXCELLENCE BADGE

International book awards

Nonfiction-Award-04.2.3-Gold-transparent

NewPinnacleAward3D2

Axiom silver medal badge - transparent

INDIE EXCELLENCE BADGE

International book awards

Nonfiction-Award-04.2.3-Gold-transparent

NewPinnacleAward3D2
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