2019
Non-Obvious

How to Predict Trends and Win the Future

This ninth edition of the book continued the new visual format from 2018 and evolved the look of the report even further, with large text callouts and other features to improve the reading experience based on feedback from previous editions.

Popular trends from this edition include Innovation Envy (corporations desperately copying one another instead of truly thinking different), Muddled Masculinity (our shifting cultural understanding of what it means to be a man) and Retrotrust (why we trust products and brands that we recognize from our past).

This edition also features new custom illustrations, updated visuals and a comprehensive appendix reviewing all past trends.”

Awards The Series Has Won…

Trends
From This Edition

Available for
Purchase

Get the
Non-Obvious Collection!

Want Trends?
Get New Insights
Every Thursday

Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.

Contact

Have a Question or Inquiry?

All emails will get a response within 24 hours!