
Purposeful Profit
Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.
Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.
The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.
Growing income inequality is leading to more guilt among the affluent, and inspiring them to seek more ways to give back.
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
Brands and entrepreneurs are creating innovative new models for giving back
Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.
Brands are turning to crowdsourced platforms to collect ideas from consumers.
New design and visualization tools are helping brands simplify and communicate complex data.
Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.
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