Non-Obvious^TM Trend Collection

Revivalism

Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.

Ungendering

Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.

Fad Fatigue

Consumers are becoming wary of innovations that frame themselves as the “next big thing.”

Extreme Uncluttering

Brands and creators are intentionally using spectacles to capture attention and drive engagement.

Strategic Spectacle

Brands and creators are intentionally using spectacles to capture attention and drive engagement.

Touchworthy

Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..

Approachable Luxury

Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.

Ungendered

Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to eliminate it from products, experiences, and even their own identities.

Human Mode

Thanks to automation, people crave experiences, advice, and services delivered by actual humans.