Welcome to The
Non-Obvious^TM
Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Purposeful Profit

Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.

Ungendering

Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.

Good Speed

The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.

Artificial Influence

Creators, corporations, and governments are using virtual experiences and installations to shift public perception, sell products, and even turn fantasies into reality.

Human Mode

Thanks to automation, people crave experiences, advice, and services delivered by actual humans.

Manipulated Outrage

New tools in media and advertising make it easier for brands and organizations to manipulate people’s emotions, incite rage and elicit strong reactions for their benefit.

Lightspeed Learning

The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun.

Data Pollution

Organizations are facing the challenge of finding and investing in the tools that help them draw actionable, practical insight out of data that can mislead as easily as it informs.

Predictive Protection

Organizations are designing smarter connected products, services and features that provide safety, boost our health, and protect our environment through anticipating our needs.