Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Instant Knowledge
The rise of bite-sized knowledge on demand helps us benefit from learning everything faster but increases the risk that we forget the value of mastery.
Read MoreUngendering
Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.
Read MoreEnterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
Read MoreMuddled Masculinity
The rising empowerment of women and reevaluation of the concept of gender itself are causing widespread confusion and angst about what it means to be a man today.
Read MoreTouchworthy
Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..
Read MoreHuman Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Read MoreManipulated Outrage
New tools in media and advertising make it easier for brands and organizations to manipulate people’s emotions, incite rage and elicit strong reactions for their benefit.
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