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Issue #430

Live From Paris 2024 and Best + Worst of Olympics Marketing

The Non-Obvious Insights Newsletter · July 31, 2024

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Story 01

The Assassination Attempt and Why the “Obvious” Conclusions Are Usually Wrong

The biggest news story of the past week was certainly the assassination attempt on former President Trump’s life and almost immediately in the aftermath of the shooting there were plenty of theories about what had happened and who was behind it. The media dutifully reported on all of it, from conspiracy theories to early guesses about motives and intentions. The best thing I read this week, though, was an article from writer Dan Gardner retelling the story about the assassination of Senator Huey Long in 1935 by a man with a pistol. In the days after that seismic moment in American history, most people and the media just assumed the shooting was politically motivated. The theory made sense, since Long was indeed a divisive figure.

Story 02

New Options Bring A Small Business Revolution

Over the past several weeks, travel and media brands with access to plentiful user data are finally following the path of social media platforms to create new ways to monetize it. United Airlines announced "the airline industry's first media network" and just this week the Paramount Plus streaming network opened up their self-service Ads Manager to allow businesses of any size to advertise against programming on the platform.

Story 03

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

Is Katy Perry Holding Empowered Women Back, Or Are We Missing the Joke?

There is a moment in Katy Perry's new video for "Woman's World" where she sticks a gas pump into her backside and turns the clock backward to a 2010s era pop video that had Rolling Stone magazine offering some heavy criticism: "rarely has someone so misread the room." For her part, Perry defended her video suggesting that it was supposed to be satire and "a bit sarcastic," which had others wondering whether the video and ensuing controversy was just another example of how our culture seems unable to appreciate a joke anymore.

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