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Archives: Newsletters

How to Rebrand a Country, Fractional Executives and Why Humans Are Losing Our Sense of Smell

The stories were flowing this week, and there were almost too many to share with you. Below you’ll read about the rise of job sharing and fractional executives, how the Czech Republic is struggling to rebrand their country, why we all may be losing our sense of smell, a new food classification system and the … Read more

Dating a Chatbot, The Smartest Product Placement Ever and Why Floating Stages Are The Future

The Super Bowl of marketing is officially over, Rihanna had the cleverest product placement of the year, and now we’re on to stories about everything from anticipating disaster to whether dating a chatbot might soon be considered a healthy relationship. Perhaps those two topics have more in common than we realize. In other stories this … Read more

The Shroom Boom of Psychedelic Wellness, Why To Only Buy 5 New Things a Year and Megatrends From Dubai

In this edition, you’ll read about the “shroom boom” of psychedelic wellness, how one movie’s fake CGI kiss didn’t fool anybody, why having an ethical wardrobe could mean only buying five new items a year, why everything about Twitter is just getting worse, and ten new megatrend insights from the Dubai Future Foundation. The “Shroom … Read more

Why Driving Makes People Stupid Assholes, Marie Kondo Gives Up Tidying and New Adult-Only Flights

Why Driving Make People Assholes

This week in the stories you’ll read about why economists still believe the labor market is strong (despite all the layoffs), why we will all regret the things we shared on social media, how prisoners might reduce their sentences by donating organs, why Marie Kondo is giving up on tidying, what people really think about … Read more

TikTok’s Secret “Go Viral” Button, the Death of Plant-Based Meat and How Young People Spend Their Money

First of all, a big thanks to everyone who submitted applications for our Book Launch Team! All of you will be hearing from me shortly. Also, thank you and welcome to all my new subscribers from my live events this week – it was so energizing to see so many of you in person and … Read more

Japanese Manhole Covers, Old Experts and Your Advance Copy of My Upcoming Book, The Future Normal

Is there an age where you are too old to be an expert in your chosen field? Are customers justified in attacking businesses on social media that offer a poor experience? What lessons can you learn from artistic Japanese manhole covers? These are a few of the questions featured in the stories for this week’s … Read more

Turban-Friendly Helmets, The Future of Writing, and The Countdown to SXSW 2023

I know it’s the second wek of the year but thanks to the chaos of CES last week, this felt like the first week back at work. As I emerge from all the tech stories, this week’s newsletter returns to the usual curation of non-obvious stories on all sorts of topics. You’ll read about the … Read more

The 25 Most Non-Obvious Innovations From CES 2023 and More Stories To Start the Year …

Happy new year from the trade show floor at CES 2023 in Las Vegas! I’m here covering the world’s most influential tech show and just shared my initial list of the 25 most fascinating technologies, inventions and ideas from the show this year. In addition to all the tech news, I’m back this week with … Read more

The Best Non-Obvious Stories of 2022 and An End of Year Recap | Non-Obvious Insights #351

The Best Non-Obvious Stories of 2022 and An End of Year Recap | Non-Obvious Insights #351 The most interesting and non-obvious stories of the week. Dear <<First Name>>, It’s near the end of the year and this will be the final issue of this newsletter for 2022 so there’s lots to share today! I’ll be … Read more

The Case for Banning Short Flights, the Ultimate Business Hack and How to Waste $80 Million Dollars

As we rocket toward the end of the year, I am in the final editing phase for The Future Normal (my new book coming out in March of next year) and I can’t wait to share it with all of you! A big part of the writing and editing process for me is reading so … Read more

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