Flux Commerce
As the lines between industries erode, how we sell and buy anything changes constantly, leading to a continual disruption of business models, distribution channels, consumer expectations and even innovation itself.
One of the ten megatrends from Non-Obvious Megatrends, the #1 Wall Street Journal bestselling finale of the trend series, distilled from a decade of research.
The Evolution · 9 past trends led to this megatrend
How Flux Commerce Evolved
New services and technology make it easier for anyone to invest in local businesses and buy from local merchants.
As the barriers to starting a new business begin to fall, incentives and tools mean anyone with an idea can launch a startup knowing that the costs and risks of failure are not as high as before.
New business models and tools allow consumers and brands to tap the power of sharing and collaborating to find new ways to buy, sell, and consume products and services.
More businesses and retailers use subscriptions to sell recurring services or products to customers instead of focusing on one-time sales.
Creators and makers use new models for distribution to disrupt the usual channels, cut out middlemen, and build more direct connections with fans and buyers.
Brands increasingly invest in high touch in-store experiences to build brand affinity and educate customers, while seamlessly integrating online channels to complete actual purchases and fulfill orders.
Companies desperate to be more innovative increasingly look to bring more outside innovators in-house, enticing them with funding, beautiful co-working lab spaces, and a feel good pitch.
Consumers get weary of innovations claiming to be the next big thing and assume none will last long.
Fear leads entrepreneurs, businesses, and institutions to envy competitors and approach innovation with admiration or desperation.
As the lines between industries erode, how we sell and buy anything changes constantly, leading to a continual disruption of business models, distribution channels, consumer expectations and even innovation itself.
