Reverse Retail

Trend Longevity Rating

How this trend held up

Since this trend first was published, retailers have continued to focus on being experiential and immersive, a fact we further explored in our 2019 trend of Strategic Spectacle.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Reverse Retail was identified as one of the past trends that evolved into the megatrend Attention Wealth: In the information economy, our attention is our most valuable resource, leading us to be more skeptical of those who manipulate us to get it, and instead seek out and trust those who communicate in more authentic ways.