Innovation Envy
Fear leads entrepreneurs, businesses, and institutions to envy competitors and approach innovation with admiration or desperation.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
This was perhaps the most popular trend of the 2019 report, inspiring corporate leaders to launch internal initiatives to ensure they weren't engaging in some Innovation Envy themselves.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Innovation Envy was identified as one of the past trends that evolved into the megatrend Flux Commerce: As the lines between industries erode, how we sell and buy anything changes constantly, leading to a continual disruption of business models, distribution channels, consumer expectations and even innovation itself.
Explore The Flux Commerce Megatrend →
