Fad Fatigue
Consumers get weary of innovations claiming to be the next big thing and assume none will last long.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
Perhaps inevitably the speed of innovation and disruption has led to a continued relevance for this trend as people still feel this same fatigue and maintain their skepticism about all fads as a result.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Fad Fatigue was identified as one of the past trends that evolved into the megatrend Flux Commerce: As the lines between industries erode, how we sell and buy anything changes constantly, leading to a continual disruption of business models, distribution channels, consumer expectations and even innovation itself.
Explore The Flux Commerce Megatrend →
