Ungendered
Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to mask gender from products, experiences, and even their own identities.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
This trend not only has grown so quickly, but also has been so culture changing and defining that we selected a slightly redefined and elevated version of it as one of our megatrends, Ungendering.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Ungendered was identified as one of the past trends that evolved into the megatrend Ungendering: Traditional gender divisions and labels are getting replaced with a more fluid understanding of gender identity, forcing a reevaluation of how we see employees, customers, brands and one another.
Explore The Ungendering Megatrend →
