Truthing
With trust eroding in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
As distrust of the media, governments, and corporations spreads, this important trend describes a critical coping mechanism of looking inward that shows no sign of stopping.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Truthing was identified as one of the past trends that evolved into the megatrend Attention Wealth: In the information economy, our attention is our most valuable resource, leading us to be more skeptical of those who manipulate us to get it, and instead seek out and trust those who communicate in more authentic ways.
Explore The Attention Wealth Megatrend →
