Touchworthy
Overwhelmed by digital, consumers turn back toward products and experiences that they can touch, feel, and sense to deliver a much-needed sense of calm, simplicity, and humanity.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
The more digital things are becoming, the more important tactile experiences are. Sometimes we just want a more real and tangible experience that we can hold.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Touchworthy was identified as one of the past trends that evolved into the megatrend Revivalism: Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.
Explore The Revivalism Megatrend →
