First Coined In 2018 Touchworthy trend icon

Touchworthy

Overwhelmed by digital, consumers turn back toward products and experiences that they can touch, feel, and sense to deliver a much-needed sense of calm, simplicity, and humanity.

The 2018 Non-Obvious Trend Report, where Touchworthy was first coined

First published in the 2018 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

The more digital things are becoming, the more important tactile experiences are. Sometimes we just want a more real and tangible experience that we can hold.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

Where It Led

This trend evolved into a megatrend.

In 2020, Touchworthy was identified as one of the past trends that evolved into the megatrend Revivalism: Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.

Explore The Revivalism Megatrend →

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