SXSW 2027 · The LINE Austin
Introducing the
Non-Obvious House
... Year 2
Last year was a huge success: 5 curated gatherings filled with female founders, creators & influencers, event professionals, investors/VCs, and bestselling authors across the day. 2027 will be even bigger and we want you to join us!
“In the craziness of SXSW, the Non-Obvious House was the one place I made the most real connections with amazing people. This is what I came to Austin for!”Past Attendee
A Full Day of Non-Obvious Experiences and Human Connection
Breakfast
8:30 - 10:30 AMStart the day with the right people. Coffee, food and a room full of people who got up on purpose. A perfect moment for a founder meetup, a leadership roundtable or a first look at a new idea.Inquire →02Mid-Morning
10:30 AM - 12:00 PMCatch people with fresh energy between the first sessions and lunch. A great fit for workshops, live podcast tapings and small working sessions.Inquire →03Lunch
12:00 - 2:00 PMWhere long conversations turn into real relationships. Host an executive table, a futurist discussion or a lunch built around a theme.Inquire →04Mid-Afternoon
2:30 - 4:30 PMThe slot for a big idea. Put a topic on stage, bring in the right voices and let the room dig in with a panel or a fireside chat.Inquire →05Happy Hour
5:00 - 7:00 PMThe day winds down and the best introductions begin. Ideal for mixers, product showcases and partner receptions.Inquire →06Afterparty
9:30 - 11:30 PMHigh energy and a big finish. Music, a packed room and a crowd ready to celebrate. Perfect for creator parties, launches and VIP nights.Inquire →Each day part runs up to two hours. Times are typical and can flex. Pricing depends on the day part, so ask us and we will send the details.
What Kind Of Experience Will We Have?
Panel
A discussion among speakers that you identify or we curate from the SXSW stage and beyond on a topic of your choice.
Fireside Chat
A session featuring your speaker interviewed by Rohit in a dynamic recorded conversation that we also share on social.
Product Launch / Demo
A showcase for your latest innovation, with the right people in the room to engage with it.
Networking
A non-obvious networking session where people truly get to know one another and leave with real, authentic connections.
The Audience
You decide the audience.
Our guests come from a network of professionals who have registered for past Non-Obvious events and early for our 2027 programs. We have been hosting at SXSW for more than twelve years, and Rohit Bhargava has taken the Featured Session stage year after year so people know us and love to attend our events.
We are very good at one thing that matters to partners: getting the people who actually matter into the room instead of hosting an open party for anyone to show up. Want us to curate the guest list to fill the room? We can do that. Prefer to bring your own audience? That works too. This is not a party venue with a logo on a wall. We specialize in bringing together great people and curating memorable experiences.
- Founders
- Executives
- C-Suite
- Investors
- VCs
- Creators
- Authors
- SXSW speakers
- Media
See what our experiences are like ...
Our Venue
The LINE Hotel. Walking distance to everything.
Centrally located, our venue is easy to get to for anyone in the middle of a typically busy Austin day at SXSW.
Why host a session at the Non-Obvious House?
- 1
Our Non-Obvious Track Record.
We have done this before, so we handle everything: logistics, food, promotion and the guest list too. People know our gatherings will be filled with amazing humans and they show up for it.
- 2
Your idea. Your format.
A happy hour, a networking session, a pajama party, a panel, a fireside chat, a product demo or a launch. Our space fits many event styles and we bring creativity to do an event that delivers on your goals.
- 3
Location, Location, Location.
We are inside an official SXSW venue, steps from the action. At a festival this big and this crowded, being central and easy to find is key to making sure people actually show up and participate.
- 4
The right people. Real results.
Launching a book or a product? Meeting high-influence investors? We build the session around your goals. The right people in the room is worth a lot, and it is exactly what we do best.
- 5
Fits your budget.
We are not a huge venue with a big price tag. We know what it’s like to be scrappy and focus on making your sponsorship dollars count. It’s why we don’t have options to put your logo on a backdrop. Our partners get BIG value for a reasonable price. Contact us to see the options and budgets available.
Ready to join us?
See you in Austin at the Non-Obvious House!
The only future we can make is the one we can imagine and as Rohit shared in his Featured Session last year, we can shape it together. We are locking down sponsors and experiences every day, so if you’re interested in partnering with us, get in touch soon! And if you just want to attend our events, be sure to RSVP and we will share more details about what’s happening at the Non-Obvious House as we finalize our program.
