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First Coined In 2013 Shoptimization trend icon

Shoptimization

The proliferation of smart phones, new mobile apps, and startups lets consumers optimize and enhance the process of shopping for anything online and off.

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The 2013 Non-Obvious Trend Report, where Shoptimization was first coined

First published in the 2013 Non-Obvious Trend Report →

Trend Longevity Rating

A Graded A in 2026 ·
an exceptional prediction that grew more true over time

How this trend held up

Shopping experiences are optimized as retailers in all categories develop better mobile-enabled interfaces, smarter kiosks, easy-to-use apps, and a faster one-button checkout process.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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