First Coined In 2011
Rise of Curation
Brands increasingly use curation as a much-needed filter to help find and bring together useful or entertaining content to win more trust and attention from consumers.
Trend Longevity Rating
A
Graded A in 2026 ·
an exceptional prediction that grew more true over time
an exceptional prediction that grew more true over time
How this trend held up
This trend successfully anticipated the explosion of content marketing and the importance for brands to focus on sharing expertise generously online with their consumers as a way to grow trust.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
