First Coined In 2011
Reimagining Charity
Brands and entrepreneurs create innovative new models for social good, reinventing how people can do everything from donating money to sharing time and specific skills.
Trend Longevity Rating
B
Graded B in 2026 ·
a strong prediction that largely held up
a strong prediction that largely held up
How this trend held up
This trend reflected a dramatic growth in how nonprofits and charities used digital tools. While this has continued, the efforts are more commonplace and less of a "redefinition."
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
