Protective Tech
As we increasingly rely on predictive technology that keeps us and our world safe and makes life more convenient, we must contend with the privacy trade-offs required to make it work.
One of the ten megatrends from Non-Obvious Megatrends, the #1 Wall Street Journal bestselling finale of the trend series, distilled from a decade of research.
The Evolution · 4 past trends led to this megatrend
How Protective Tech Evolved
Brands are increasingly creating smarter products that monitor our safety and health, alerting us when we need to take action.
As it is taking longer to emerge into full adulthood, innovative services are helping us automate common adult tasks.
Technology becomes better at anticipating and predicting what we need while simultaneously blending more seamlessly and unnoticeably into our lives and the world around us.
Advances in robotics, including human-like interfaces, are leading us to raise questions about how we relate to that technology.
As we increasingly rely on predictive technology that keeps us and our world safe and makes life more convenient, we must contend with the privacy trade-offs required to make it work.
