Predictive Protection
Organizations create smarter connected products, services, and features that can protect our safety, health, and environment by anticipating our actions or needs.
This trend was curated in the 2015 and 2018 editions of the Non-Obvious Trend Report.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
This trend was a precursor to our megatrend of Protective Tech. It returned to the report a second time after initially appearing in the 2015 edition.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Predictive Protection was identified as one of the past trends that evolved into the megatrend Protective Tech: As we increasingly rely on predictive technology that keeps us and our world safe and makes life more convenient, we must contend with the privacy trade-offs required to make it work.
Explore The Protective Tech Megatrend →
