The Non-Obvious Guide To
Marketing & Branding
Second EditionRead this guide if you want to tell a better story, win more customers, earn more loyalty and make more money. It skips the useless definitions, avoids the fluff and cuts right to the point.
Inside The Guide
What you will learn.
- How to get an unlimited marketing budget by proving what works
- How to create word of mouth that does not stop
- Why trying to be on every social platform works against you
- How to negotiate advertising rates below the standard price
- How to write a tagline people actually remember
- How to fit your entire marketing strategy onto a single page
Look Inside
Built around templates,
not walls of text.
The Author
Rohit Bhargava
Rohit Bhargava is the founder of the Non-Obvious Company and spent more than fifteen years advising brands at Leo Burnett and Ogilvy. He is a Wall Street Journal bestselling author, teaches marketing and storytelling at Georgetown University, writes a monthly trends column for GQ Brazil, and has delivered keynotes at NASA, Intel, LinkedIn, Disney and hundreds of other organizations.
- Gold Medal or finalist in seven award programs, including the Foreword Awards, the IBPA Benjamin Franklin Awards, the Independent Press Awards and the International Book Award
Online Resources
Templates and extras
from the book.
Downloadable templates, bonus materials and additional content from the book.
- [EXCERPT] How To Be More Authentic
- [VIDEO] EL Ideas in Chicago
- [TEMPLATE] Customer Journey Map
- [EXAMPLE] Non-Obvious Brand Guidelines
- [EXCERPT] Guide To Backstorytelling
- [TEMPLATE] 1 Page Marketing Plan
- [VIDEO] Purple Marketing Example
- [RESOURCES] Website Audits
- [RESOURCES] Website Design
- [TEMPLATE] Social Media Strategy
- [RESOURCES] Polling + Survey Tools
- [LINK] 5 Models of Content Curation
- [RESOURCES] Search Marketing
- [RESOURCES] Email Marketing
- [RESOURCES] Glossary of Media Terms
- [RESOURCES] PR + Publicity
- [RESOURCES] Advice on Speaking + Networking
- [TEMPLATE] Non-Obvious Measurement Model
Keep Looking
Nine more guides
on the shelf.
Every guide in the series is written by a practitioner and sized to be finished in about an hour.
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