The Non-Obvious Guide To
Employee Engagement
The business world has misunderstood employee engagement, which is why the efforts keep failing despite years of work and billions of dollars spent. This guide redefines the term and shows how to unlock the real potential of your workforce.
Inside The Guide
What you will learn.
- How to define engagement in a way that connects company success to employee success
- Why engagement surveys are flawed and how to look past the surface metrics
- When to let people go after two years, and when to work to keep them
- How culture and engagement actually relate to each other
- How to drive engagement no matter what your formal role is
Look Inside
Built around templates,
not walls of text.


The Author
Jamie Notter & Maddie Grant
Jamie Notter has consulted and spoken for organizations since 2001, with earlier experience in international conflict resolution, and specializes in management consulting for trade associations and professional societies. Maddie Grant, CAE, is a digital strategist who has helped hundreds of organizations with customer engagement and social media strategy through her firm Culture That Works, and is the editor of SocialFish.
- Gold Medal in the Next Generation Indies Book Awards and the National Independent Excellence Awards
Keep Looking
Nine more guides
on the shelf.
Every guide in the series is written by a practitioner and sized to be finished in about an hour.








