The Non-Obvious Guide To
Using AI For Marketing
Hands-on guidance for marketers who want to put AI to work rather than read another explainer about it. The guide skips the technical jargon in favor of practical strategy, real examples and expert insight you can apply to your own marketing this quarter.
Inside The Guide
What you will learn.
- Where AI actually improves marketing efficiency, and where it does not
- How to use AI to drive higher sales rather than more output
- Practical workflows drawn from marketers already doing this well
- How to build a competitive advantage that outlasts the tools
The Author
David Berkowitz
David Berkowitz is a recognized leader in digital marketing and AI innovation, and the founder of the AI Marketers Guild, a community of more than 2,500 members. He has held leadership roles at Mediaocean, Storyhunter, Sysomos, Publicis, MRY and 360i, has written more than 600 columns and has spoken at over 400 events around the world.
Online Resources
Templates and extras
from the book.
Downloadable templates, bonus materials and additional content from the book.
Keep Looking
Nine more guides
on the shelf.
Every guide in the series is written by a practitioner and sized to be finished in about an hour.
