Powered by Women
Business leaders, pop culture, and ground-breaking new research intersect to prove that our ideal future will be led by strong and innovative women working on the front lines.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
As women take increasingly prominent roles in business and culture, this trend remains a powerful force. It was the precursor to a popular 2017 trend, Fierce Femininity.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Powered by Women was identified as one of the past trends that evolved into the megatrend Ungendering: Traditional gender divisions and labels are getting replaced with a more fluid understanding of gender identity, forcing a reevaluation of how we see employees, customers, brands and one another.
Explore The Ungendering Megatrend →
