Optimistic Aging
After years of being sold anti-aging solutions, a generation of newly aging adults are embracing the upside of getting older and finding optimism in the time their "third age" can offer.
This trend was curated in the 2013 and 2016 editions of the Non-Obvious Trend Report.
Trend Longevity Rating
a strong prediction that largely held up
How this trend held up
This optimism about the future remains intact. However, it is tempered by rising fears about the environment, divisive politics, and a global economy in flux.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
