First Coined In 2011
Locationcasting
More consumers choose to broadcast their locations, enabling brands to tailor messages to a specific site and create more opportunities to engage their customers in real life.
Trend Longevity Rating
B
Graded B in 2026 ·
a strong prediction that largely held up
a strong prediction that largely held up
How this trend held up
Mobile marketing increasingly offers geotargeting options. However consumers continue to be wary of privacy concerns and worry about the potential for "geospamming" as they walk down the street.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
