First Coined In 2011 Instant PR & Cust Service trend icon

Instant PR & Cust Service

Real-time contact becomes essential as communications teams focus on instant PR to manage social crises and augment customer service with methods to deal with problems in the here and now.

The 2011 Non-Obvious Trend Report, where Instant PR & Cust Service was first coined

First published in the 2011 Non-Obvious Trend Report →

Trend Longevity Rating

B Graded B in 2026 ·
a strong prediction that largely held up

How this trend held up

Customer service through social channels has grown dramatically, but today it is not solely driven by negative situations (as originally predicted) but rather used as a tool for positive engagement as well.

Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.

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