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Issue #102

StockX Takes On Ebay (And Wins), Predictive Banking and a Surprising Gamble From Moviepass

The Non-Obvious Insights Newsletter · February 22, 2018

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What’s In This Issue?

Story 01

Emirates Tells Desperate Travelers to Stop Asking For Upgrades

Emirates Tells Desperate Travelers to Stop Asking For Upgrades

In a new ad, Emirates pokes fun at the extreme lengths that many people go to in order to try and secure an upgrade. The silliness of the requests and the highly relatable experience of desperately seeking a slightly more comfortable seat works perfectly to underscore the key message of the ad -- that Emirates has the most comfortable economy class in the business. Sadly, that isn't useful unless you happen to be flying somewhere you go via Dubai, but it's a great message and creative delivery anyway.

Story 02

How Stock X Is Crushing Ecommerce (And Beating Ebay)

How Stock X Is Crushing Ecommerce (And Beating Ebay)

StockX has become the go-to place for collectors of high end sneakers to do business with one another, and might be reinventing how online reselling works too. This article notes that "a team of around 15 authenticators unboxes 4,000 to 6,000 pairs of shoes every day" - which means StockX is replacing the necessity for buyer and seller ratings with third party verification of goods. In this sense, they are a sort of anti-Ebay, where anyone can easily get online and sell products without the benefit (or requirement) of a past track record. That's a deceptively big idea.

Story 03

New Netflix Reality Show Manipulates People To Commit Murder

New Netflix Reality Show Manipulates People To Commit Murder

Can a reality show push the limits of morality and actually convince someone to commit a murder? This is the premise of an actual show coming later this week to Netflix - and this article explores the many ethical issues this show raises very well. Anyone familiar with the Milgram experiments knows that humans can sometimes far too easily be convinced to harm one another and even to kill. So is this show just another over promoted way for us to get desensitized to violence or is the question they are asking really a valid one worthy of exploration? Visit the link to watch the short trailer for the show and you can decide for yourself.

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