This Week’s Main Stories
Story 01Johnnie Walker Launches "Jane Walker" To Promote Gender Equality
Story 02Google Takes Action On 2.4 Million "Right To Be Forgotten" Requests
Story 03Automated Agriculture And Crops That Can Harvest ThemselvesEven More Stories

In the latest example of a brand looking to make a statement and be more "Ungendered" (to use a trend from this year's edition of Non-Obvious), Johnnie Walker just create a new "Jane Walker" campaign. The Jane Walker symbol is launching today just in time for Women’s History Month and International Women’s Day. Whether it will get more women drinking Johnnie Walker remains to be seen.

Do we really have a "right to be forgotten" online? About four years ago, Europe's biggest court passed a momentous law forcing Google to find a way to allow people to request that incorrect or outdated information be removed from the search index. Since then Google has received more than 2.4 million requests and this week released a report sharing some details about the requests and why they granted less than half of them.

UK-based Hands Free Hectare (HFH) has been working to fully automate agriculture and recently proved that autonomous vehicles and drones can farming entirely without any human intervention. Rather than seeing this as a way to produce more food, the bigger impact of automated agriculture might be how it can help solve the ongoing global problem of food wastage by helping to get food harvested and into the distribution system faster.
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