What’s In This Issue?
This Week’s Main Stories
Story 01Diesel Creates Knockoff Store In NY's Canal St. For Fashion Week
Story 02Will Consumers Let L.L. Bean Track Where They Take Their Boots?Even More Stories
- 13 Photos That Show The Evolution Of Olympic Uniforms Since 1924
- First Museum of Candy To Open In NY This Summer
- Amazon's Treasure Truck Offers Deals In Whole Foods Parking Lots
- The "Hater Box" Helps You Generate Words To Express Your Anger
- The Death of Empathy
- What If Women and Men Could Ski Against Each Other At The Olympics?
- Perfume Store Hides Branding To Focus On Scent
- Inside The Impact Of Apple's "Walled Garden" Business Philosophy
Diesel Creates Knockoff Store In NY's Canal St. For Fashion Week
Retailers are supposed to be afraid of counterfeits yet in this unexpected campaign, Diesel goes right to the heart of Canal St. in NY to sell their own authentic products even while pretending they are fake. As this article notes, the campaign is perfectly on brand for a retailer that has spent the past year celebrating their flaws. It is also a unique way to embrace the individualism of their customers, demonstrate they are in touch and avoid taking their brand too seriously.
Will Consumers Let L.L. Bean Track Where They Take Their Boots?
Outdoor retailer L.L. Bean wants to track data like weather and usage patterns of consumers who use their iconic duck boots. Outside of the fitness industry, earning permission to collect customer data has been notoriously difficult to get. Can L.L Bean can come up with the right incentives to entice people to share this type of data - and what might they do with it once they have it? Other retailers will be watching the brand's efforts closely for clues on the answer to these questions in the coming months.
