What’s In This Issue?
This Week’s Main Stories
Story 01Meet the Welsh "Willy Wonka" and His Absurd Chocolate Flavors
Story 02Adidas Launches Trainers That Include An Annual Berlin Transit PassEven More Stories
- China Creates "Smog Tower" - A Skyscraper That Cleans Polluted Air
- BrandChannel Offers Sneak Peek at Super Bowl Ads and Strategies
- DoorDash Uses Algorithm To Help Restaurants Donate Extra Food
- "Drunk Droning" Is A Thing - And You Can Go To Jail For It In New Jersey
- Can Traumatic Head Injuries (Or Dementia) Create "Sudden Genuises"?
- New Study Finds That Kids Are More Flexible About Gender Identity
- Namibia Turns Trump's "Sh*thole" Slur Into A Clever Tourism Campaign
- Forget Wine ... Now The Chileans Can Make Beer Out Of Fog
Meet the Welsh "Willy Wonka" and His Absurd Chocolate Flavors
If you ever wished Willy Wonka was real, you will enjoy this story of NOMNOM Chocolate founder Liam Burgess who delights in serving up some very odd candy flavor infusions (like old books!) from his abandoned chocolate factory in the UK. He currently employs 7 of his friends who each have their own unconventional job titles like "Keeper of Deliciousness." Burgess is embracing the Wonka-myth wholeheartedly and even plans to put a marshmallow room and a chocolate river into his factory. I can already picture the Instagram photos.
Adidas Launches Trainers That Include An Annual Berlin Transit Pass
In an unusual collaboration with Berlin's transport company BVG, Adidas released a new pair of sneakers which also includes an annual public transit ticket with a market value of €730. Hundreds of people camped out for days to get a chance to buy the shoes which retail for only €180 and feature the same color pattern as Berlin's subway seats. The whole idea is an interesting blend of design and function, not to mention a great example of how to take a luxury product and build in an experience which is useful, memorable and easily shareable.
