This Week’s Main Stories
Story 01Spotify Helps You Adopt A Pet That Likes The Same Music As You
Story 02IKEA Creates "Open Source Furniture System" With Designer Tom DixonEven More Stories

Among the many criteria that people use to choose their pets, music is an unlikely choice - yet a recent study from the University of Glasgow suggests each dog has a unique taste in music. Now Spotify in Germany is piloting a program with an animal shelter to encourage adoption inspired by musical tastes. The campaign is an interesting example of how data can be spun in a new way to encourage more pet ownership.

IKEA fans have been "hacking" how they use the furniture for a long time to create exactly what they want. Now IKEA is helping them do it through a collaboration with designer Tom Dixon called Delaktig. The concept is essentially an aluminum frame that can be built into a bed, sofa, chair and other types of furniture. The entire effort is an extreme example of personalization that we will likely start to see from even more retailers this year.
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