← All Issues Subscribe Free →
Issue #98

Spy Testing, Open Source Furniture and How To Find A Pet That Likes Your Music

The Non-Obvious Insights Newsletter · January 25, 2018

Share this issue X LinkedIn Facebook Email Subscribe

What’s In This Issue?

Story 01

Spotify Helps You Adopt A Pet That Likes The Same Music As You

Spotify Helps You Adopt A Pet That Likes The Same Music As You

Among the many criteria that people use to choose their pets, music is an unlikely choice - yet a recent study from the University of Glasgow suggests each dog has a unique taste in music. Now Spotify in Germany is piloting a program with an animal shelter to encourage adoption inspired by musical tastes. The campaign is an interesting example of how data can be spun in a new way to encourage more pet ownership.

Story 02

IKEA Creates "Open Source Furniture System" With Designer Tom Dixon

IKEA Creates "Open Source Furniture System" With Designer Tom Dixon

IKEA fans have been "hacking" how they use the furniture for a long time to create exactly what they want. Now IKEA is helping them do it through a collaboration with designer Tom Dixon called Delaktig. The concept is essentially an aluminum frame that can be built into a bed, sofa, chair and other types of furniture. The entire effort is an extreme example of personalization that we will likely start to see from even more retailers this year.

Share this issue X LinkedIn Facebook Email Subscribe

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.