What’s In This Issue?
Lilly Singh Is On Late Night and She Just Might Save Network TV
Lilly Singh started her season as the host of Late Night on NBC by making fun of network execs, prodding middle America and spotlighting the "late night Jimmy's" she's now colleagues with. Along the way she interviewed Mindy Kaling, referenced bindis, and cracked jokes about cheap brown people - without the need to explain it all (as my wife pointed out). Everyone watching already gets the joke and Lilly is talking to them. NBC just hopes they stick around.
A New Podcast About The Office? That's What She Said.
The Office is the most streamed show on Netflix. In 2021, it will move to NBC, but for now, not only can you keep getting your fix of show, but Jenna Fisher and Angela Kinsey (Angela and Pam from the show and real life BFFs) are launching a new podcast next month. Based on the popularity of other shows that have done this before, it's a sure bet this show will leave you satisfied and smiling.
The "Brain Gain" Of Rural America: Why People Are Leaving Cities
Last year I wrote about the trend of RetroTrust - how people trust in the things they remember from their past or associate with a simpler time. This week an article from the author of Heartland suggested that expensive cities may be losing their appeal as more people move back to country. If this is the sign of a cultural shift in the making, then the resulting "Brain Gain" (as the article calls it) could reshape how rural communities vote, as well as how we measure success and personal happiness.
Original Content Is King ... And Everyone Wants To Sell You Some
The so-called "streaming wars" of Netflix, NBC, Disney and many others launching streaming channels is causing panic in the media industry. This week Tinder announced they will be creating original programming, Amazon launched another original story series of books, and AirBNB is reportedly developing original travel shows. So the war for your attention is officially on. And it's going to be hard to decide who gets your attention.
Philadelphia Cream Cheese Helps People Make Anything Into A Bagel
In case you've ever felt guilty about wanting to put cream cheese on random items, Philadelphia cream cheese now has a machine to make it all ok by letting you turn anything into a bagel. It's playful, memorable, experiential, funny and strategic for the brand ... everything a great ad should be. And now I'm craving a bagel.
