What’s In This Issue?
Burger King's Bold New Marketing Strategy: "Stop Making Shitty Ads"
Burger King CMO Fernando Machado isn't afraid to criticize his own brand's past "shitty" advertising. It's refreshing to hear a marketing exec tell it like it is and promise to do better. Judging from their brilliant award winning campaign last December in Argentina to stop selling Whoppers for a day and support their competitor's charitable efforts instead, this new direction is already paying off.
How Boeing's "Managerial Revolution" Created a Disaster
This long read is an interesting look behind the scenes at the culture shifts that allowed Boeing to move away from its engineering history, succumb to the pressures of cost-cutting culture and lose the edge that has built its company over the past. It's an important reminder that focusing on short term profit above all else can lead to tragic results.
Mistakes Are Embarrassing the Publishing Industry
This potent piece from the NY Times asks if books may be in danger of losing their credibility due to recent errors in several high profile books. While controversial books are definitely more likely to be scoured by critics seeking errors - the article is an important reminder for any content creator. As the publishing industry "becomes increasingly dependent on political tell-alls, memoirs and newsy nonfiction books," the critical need for fact-checkers will likely escalate.
Terrified Kids Are Now Being Treated For "Eco-Anxiety"
If the recent climate protests and dire predictions about the state of the Earth's oceans have you worried, just imagine the kids who are seeing the same things. While some lead the movement, the side effect of their efforts are traumatized kids who are afraid we're all going to die. Saddest of all, those treating them have refused to classify their fear as a mental illness, because "unlike standard anxiety, the cause of the worry is rational."
How Sneaker Flipping Entrepreneurs Are Making Millions
My introduction to the sneaker flipping market came nearly two years ago, courtesy of my son who had figured out how to make $100 almost overnight by buying new sneakers and reselling them online. This article takes you inside the exploding market, including the players and who stands to win in an insanely fast growing space that some experts estimate will be worth $6 billion by 2025.
