What’s In This Issue?
This Week’s Main Stories
Story 01The Forgotten Consequences Of The Sharing Economy
Story 02"Integrity Idol" - The Reality TV Show That America Desperately Needs
Story 03What Elon Musk Can Teach You About Integrated MarketingEven More Stories
- The Creepy Netflix Bus Stop Ad That Is Freaking People Out
- Scientists In The UK Help Make Baby With 3 Parents
- Neilsen Creates New Metric For Branded Product Integrations
- For Valentine's Day, Walk All Over Your Ex With These Custom Insoles
- Why Silicon Valley Is Concerned About Addictive Technology
- Saudi Arabia Goes Solar (And Offers The Ultimate Disruption Case Study)
The Forgotten Consequences Of The Sharing Economy
The devastating news this week of a NY limo driver who committed suicide in an extreme protest of what the gig economy has done to his profession showcased the downside of the sharing economy. From entitlement among users to professionals who are being displaced, the spotlight is now firmly turned toward an industry that was once celebrated without question. Is the sharing economy good or bad? Or both? The question, at least, has become more urgent today than it has ever been.
"Integrity Idol" - The Reality TV Show That America Desperately Needs
Imagine a world where government officials compete to be the administrator with the most integrity. Sound impossible? In several countries including Nepal, South Africa and Nigeria, that is essentially the premise of "Integrity Idol" - a reality TV competition where government official compete to demonstrate how they do their jobs and live life in ethical ways. I'm thinking of starting a petition to bring that show to America. Yes, seriously.
What Elon Musk Can Teach You About Integrated Marketing
It is already being called the world's most brilliant car ad, and it is all because Elon Musk sent up a Tesla car as the payload for the latest test of his SpaceX Falcon Ready rocket. The car is now orbiting in space and capturing the attention of the world. It is a shrewd move from Musk, but it also a perfect example of how integration should be. There were no brand managers for the SpaceX rocket worried about customers having brand confusion. There were no angry calls between marketing managers demanding some sort of internal cost sharing. There was just a great idea, where one brand was leveraged for another, and it worked.
