What’s In This Issue?
This Week’s Main Stories
Story 01Why De Beers' Decision To Make Lab Grown Diamonds Is A Genius Move
Story 02Cheech Reveals "Rigorous" Testing Methods For His New Pot Brand
Story 03How To Tell If An Image Is Photoshopped
Story 04Aussie Restaurant Gives Diners Water Pistols To Fight SeagullsEven More Stories
- Mary Meeker Launches Annual Internet Trends Report
- Scientists Discover How To 3D Print Human Corneas
- Netflix Creates Experience To Let You Enter Your Favorite Show
- Pret A Manger Gives $1,300 To All Workers After $2B Deal
- Nat-Ge Publishes Startling Images Of Our "Plastic Planet"
- How Everything On The Internet Became Click Bait
Why De Beers' Decision To Make Lab Grown Diamonds Is A Genius Move
For years the executive teams at De Beer's have refused to acknowledge the growing competition of man-made synthentic diamonds. This week when they announced their own synthentic diamond brand called Lightbox, most media were hasty to describe it as a defeat. Yet De Beers CEO Bruce Cleaver describes Lightbox as "affordable fashion jewelry that may not be forever, but is perfect for right now." While brands like MiaDonna try to position man-made diamonds as competitive to natural diamonds, Lightbox brilliantly describes them as nothing more than fashion jewelry and incomparable to the real thing. So, how do you tackle the disruptive threat of lab-grown diamonds if you are the world's largest diamond miner? Embrace the disruption and reposition its story to be exactly what you want it to be. That is genius.
Cheech Reveals "Rigorous" Testing Methods For His New Pot Brand
If you had to pick a celebrity spokesperson to start a brand of weed, Cheech Marin would be a good choice. He knows his reputation too, as he plays up his "private stash" and goes through a ridiculous, yet funny, process for selecting the right leaves. The entire campaign and brand is a great reminder that the human touch remains important when it comes to a product like marijuana. Consumers will buy Cheech's brand because it's the next best thing to smoking up with him. And what weed smoker wouldn't want to do that?
How To Tell If An Image Is Photoshopped
In the growing list of modern tech skills required for survival, being able to spot a Photoshopped image has to be high on the list. Given the number of blatant fakes and routine Manipulated Outrage we are surrounded by, we all have to increase our savvy when it comes to looking at images online. This article offers some useful tips for how to do it, from the more obvious (look for unnatural shadows), to one that I hadn't considered: doing a reverse Google image search to find similar images. Often this one step will turn up the authentic version of the image you suspect to be fake.
Aussie Restaurant Gives Diners Water Pistols To Fight Seagulls
When a restaurant owner in Perth found his customers struggling to keep the seagulls away from their food in his outdoor seating area, he decided to come up with a novel solution. Every table was equipped with a water pistol so they could fight off the birds themselves. So far the customers say the strategy is working, and it's gotten the restaurant international press. Which is all a perfect reminder that sometimes thinking like a kid is not only a great way to solve a problem, but it's also can help you to stand out and get noticed.
