First Coined In 2013
Human Banking
Aiming to change years of growing distrust, banks finally uncover their human side by taking a more authentic approach to services and developing real relationships with customers.
Trend Longevity Rating
B
Graded B in 2026 ·
a strong prediction that largely held up
a strong prediction that largely held up
How this trend held up
Recurring financial crises and immoral activities underscore the importance of this trend, but growing inequality and continued distrust of banks remain hard to overcome.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
