Neuro-Influence Mapping
Advances in brain imaging technology offer new insights into patients' behavioral profiles to support the development of unique, personalized treatment programs that factor in which method of influence may be most likely to work. Marketers are also using brain-mapping technologies for advertising purposes.
Trend Longevity Rating
real progress in parts; other parts stalled or got overtaken
How this trend held up
The research infrastructure the book describes kept expanding — the federal BRAIN Initiative it profiles remained a major, well-funded program through the 2020s, and brain-computer interfaces advanced dramatically, including the first human Neuralink implants in 2024. But the specific clinical promise — using brain scans to personalize mental-health treatment at the bedside — remains more research ambition than everyday practice in 2026; precision psychiatry guided by neuroimaging has not yet reached routine care. Neuromarketing, the trend's other half, stayed a niche specialty rather than a mainstream advertising tool. The science advanced; the two applications the book bet on haven't caught up to it yet.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
