Augmented Nutrition
Consumers are turning to a range of tools and technologies that provide augmented nutritional information on food products to help them make healthful choices about what they buy and eat.
Trend Longevity Rating
real progress in parts; other parts stalled or got overtaken
How this trend held up
Part of this trend fully arrived: calorie and nutrition labeling on restaurant menus is now standard and legally required across major U.S. chains, and food-scanning apps (Yuka and similar tools succeeded Fooducate as category leaders) are mainstream. But the app-driven, real-time "augmented nutrition" vision — where a smartphone becomes the primary tool people use to control what they eat — was largely overtaken by a development the book couldn't have anticipated: GLP-1 weight-loss drugs like Ozempic and Wegovy, which reshaped the cultural conversation about food control far more than any nutrition app did. The knowledge-and-control instinct behind this trend was right; the delivery mechanism the book bet on was not the one that ended up mattering most.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
