Enlightened Consumption
Empowered with information about products and services, people are choosing to make a statement about their values and the world through what they buy, where they work, and how they invest.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
This is a critical trend to watch because of the speed with which we access to real-time information to evaluate the impact our buying has on the world.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Enlightened Consumption was identified as one of the past trends that evolved into the megatrend Purposeful Profit: As consumers and employees demand more sustainable and ethical practices from businesses, companies respond by adapting products, taking stands on issues, and putting purpose first.
Explore The Purposeful Profit Megatrend →
