First Coined In 2015
Unperfection
As people seek more personal and human experiences, brands and creators intentionally focus on personality, quirkiness, and intentional imperfections to be more human and desirable.
Trend Longevity Rating
A
Graded A in 2026 ·
an exceptional prediction that grew more true over time
an exceptional prediction that grew more true over time
How this trend held up
The idea that brands and leaders are showing vulnerability and building trust through a willingness to share flaws continues to resonate and is a key ingredient in acting more human.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
