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NON-OBVIOUS @
SXSW 2023
We will be back at SXSW with plenty of NON-OBVIOUS events, swag and experiences!
Quick Links: Non-Obvious Events @ SXSW 2023
3/11 @ 9:08 am / The Non-Obvious 7 Minute Meetup - REGISTER HERE >>
3/11 @ 3:00 pm / Finn X Humble Health Innovators Day - The Future Normal Book Signing
3/11 @ 3:30 pm / Inc Founders House - Guest Bartending with Rohit Bhargava >>
3/12 @ 11:00 am / The Equality Lounge Panel - "Machine vs Human" Discussion >>
3/12 @ 1:15 pm / Established Lounge - Live Podcast Interview with Frank Gruber >>
3/12 @ 5:30 pm / South Asian House - Uniquely South Asian Red Carpet Awards >>
3/12 @ 7:30 pm / The Non-Obvious Future Normal Book Launch Party - REGISTER >>
3/13 @ 2:00 pm / Capital Factory [Founders Lounge] - Future Normal Book Signing >>
NON-OBVIOUS EXPERIENCES @ SXSW2023
Non-Obvious Events
3/11/23 - 9:08AM | SECRET LOCATION
The Non-Obvious 7 Minute Meetup
Join the shortest meetup at #SXSW and get some free Non-Obvious swag. Our signature event that you NEED to be on time for ... or you'll miss it!
3/12/23 - 7:30 PM | THE CANADA HOUSE
The Non-Obvious Future Normal Book Launch Party
The biggest book launch celebration at #SXSW - you won't want to miss it!
3/11/22 - 11:30AM | ACC BALLROOM D
Featured Session: The Future Normal
The highly anticipated SXSW session from Rohit Bhargava and Henry Coutinho-Mason where we launch our new book!
3/11/22 - 1:00 PM | ACC ROOM 10AC
Book Signing: The Future Normal
Join Rohit and Henry for our first SXSW big book signing for The Future Normal - and get a free gift!
Can't make it to any of the above events? Catch us at one of these below for
appearances, talks, guest bartending, book signings + giveaways, red carpet awards and more!
More Non-Obvious Events @SXSW 2023
NEED ADVICE NAVIGATING THE CHAOS OF SXSW 2023? WE'VE GOT YOU COVERED!
The Unofficial Non-Obvious Guide To SXSW 2023
ABOUT THE FUTURE NORMAL - LAUNCHING AT SXSW!
This is a Handbook for Visionaries.
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Whether donning full body haptic suits, testing generative AI or sampling cultivated meat, their research has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world.
Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity’s future. Along the way, they also tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think.
ABOUT NON-OBVIOUS @ SXSW
Non-Obvious has been a part of SXSW since 2015! Here are some highlights:
2022 Featured Session
2019 Featured Session
2020 Virtual Featured Session
2018 Featured Session
NON-OBVIOUS BOOKS AND MORE
Buy Non-Obvious Products!
A Short Message From Rohit
Hi, I'm Rohit Bhargava and I spent nearly 15 years working in strategy, creative and new business roles at Leo Burnett (Australia) and Ogilvy (Global). Then I quit.
Since leaving the agency world, I have started two businesses, spoken on stages in more than 32 countries around the world and taught persuasion, marketing and storytelling to students at Georgetown University.
Along the way, I wrote eight books, hit the WSJ bestseller list three times and regularly made it to Austin every March for SXSW. In past years at the show, I've taken the stage right after Elon Musk, accidentally agreed to be a target in a dunk tank (to raise money for charity!), hosted one of the most popular meetups at the show and been featured in the SXSW magazine (see below).
In 2023 at the show I'll be premiering my brand new book The Future Normal, written with my friend and fellow trend curator Henry Coutinho-Mason. As usual, our Non-Obvious team will also be hosting several fun events and launching some surprise events too. Be sure to join our SXSW list to find out about our upcoming events first, so we can connect in person and until then remember to always be non-obvious!
SXSWorld Magazine Feature:
ABOUT THE NON-OBVIOUS TREND SERIES
Ten years of insights. Over 1 million readers. 100+ trend predictions.
25+ international book awards.
